![]() To think of Williams is to think of his most famous looks: the oversized Vivienne Westwood “Buffalo” hat he wore to the 2014 Grammy Awards, or the tiny diamond-encrusted teardrop sunglasses that are the product of a recent collaboration with Tiffany & Co. “In the 2000s, 2010s, 2020s and from now on…whenever there’s a collection of the best songs of the era – it will be mostly his songs,” said Nigo, the artistic director of Kenzo, who has collaborated with Williams on the brands Billionaire Boys Club and Icecream as well as his album I Know Nigo!.Īt the same time, Williams was one of several black artists – alongside Kanye West and the late Virgil Abloh – making inroads into the fashion establishment, striking high-profile collaboration deals with houses including Chanel and Louis Vuitton, and appearing on the cover of American Vogue in 2017. ![]() Red Goyard trunk with printed Star Trak, BAPE and Billionaire Boys Club logos, left, and Louis Vuitton monogram steamer trunk © Jesse Gouveia Holloway Princess Anne Drum Line letterman jacket © Jesse Gouveia With an eerie, percussive production style (Williams has cited Carl Sagan’s 1980s television series Cosmos as an inspiration), he and Hugo built the chassis for every era-defining record from Snoop Dogg’s “Drop It Like It’s Hot” to Gwen Stefani’s “Hollaback Girl”, while he has also amassed a significant catalogue both as solo artist Hugo and in the punk rock-infused hip-hop group NERD. As one half of the production duo The Neptunes, alongside his schoolfriend Chad Hugo, Williams did for the 2000s and 2010s what Nile Rodgers did for the 1970s: creating a sound so irresistible that the musical universe was forced to bend gravitationally around it. If the past few decades of popular culture have been a journey into what was once considered the alternative, Williams has been a frontiersman. “You know, even Mozart was wearing something.” “Fashion and music is like time and space, you can’t have one without the other,” says Williams with a shrug. I ask what first drew him to the world of fashion, despite the fact that he already had a substantial and celebrated musical career. “I am, you know, literally the son of a pharaoh,” he says quite seriously, in a reference to his father’s first name, as two diamond necklaces glitter magnificently around his neck. ![]() Observing him leaning serenely back on the couch, encircled by his creations – yellow Stan Smith sneakers embossed with 1,600 Swarovski crystals an enormous Louis Vuitton trunk bearing the logo of his streetwear brand Billionaire Boys Club – the effect is of a king surrounded by long-accumulated treasures. Jacob & Co white-gold, diamond and ruby chain with NERD character pendant © Jesse Gouveia Williams wears Cactus Plant Flea Market jacket. ![]()
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